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Hospitality trends 2025

The hospitality industry is stepping into 2025 with a bold new attitude — think less "just another restaurant or café" and more "your guests' new go-to spot." For small to midsize hospitality businesses like coffee shops, B&Bs, and restaurants the future isn’t just about keeping up with the big players. It’s about using the right tech and trends to create memorable experiences that keep guests coming back. Here’s an insightful dive into the trends that are redefining the industry this year.

1. Contactless and mobile payments; tap, pay, and relax

Cash? Cards? Forget about it. Your guests want fast, easy, and secure ways to pay. Contactless and mobile payments are the new normal. Whether they're checking out at a order kiosk or Point-of-Sale, digital wallets are frequently used. Guests want speed and security when it comes to payments. For businesses, this means faster transactions, fewer errors, and happier staff.

For you, this means shorter queues, faster table turnover, and less hassle. Plus, with unTill payments, you gain valuable insights into your guests' preferred payment method.

Hospitality trends 2025

2. Advanced Point-of-Sale (POS) systems

POS systems have evolved—and we’re not just talking about fancy screens. The modern POS is like having a personal assistant who can track guest preferences, and provide valuable insights with the click of a button. Even for smaller hospitality businesses, this tech is a game changer.

Imagine this: it’s Wednesday night, and happy hour’s packed. Your POS automatically applies discounts to selected drinks, leaving your staff free to focus on service. Or a table of friends wants to split the bill five ways with different payment types — your POS handles it with ease. Less stress, and more happy guests.

Hospitality trends 2025

3. Personalised guest experience through AI

Artificial Intelligence isn’t just for sci-fi anymore — it’s the secret behind hyper-personalised experiences. By analysing past orders, booking patterns, or social media preferences, AI helps create unique experiences that feel personal and welcoming.

Think about a coffee shop that suggests a guest’s favorite pastry alongside their usual latte. Or an AI system that tweaks your online menu pricing based on local competitor rates and seasonal trends — automatically keeping you competitive. It’s the kind of behind-the-scenes magic that makes guests feel special and boosts your bottom line.

Hospitality trends 2025

4. AR and VR: show, don't tell

Augmented Reality (AR) and Virtual Reality (VR) aren’t just flashy gimmicks—they can be practical tools even for smaller venues. Let potential guests check out your space with a virtual tour online. This is especially useful for event bookings or new customers.

Picture this: a couple is planning a private dinner, and they can "walk through" your restaurant from home to choose the perfect spot. It’s a simple touch that could seal the deal — and set you apart from competitors.

And what about your Bed & Breakfast? Guests can virtually step into their future stay, making the booking decision that much easier. Who wouldn’t want to check out their hotel suite before even packing a bag?

Hospitality trends 2025

5. Local experiences: taste the town

Guests aren’t just visiting—they want to experience the local vibe. For smaller hospitality businesses, this is a golden opportunity. Think local brews, regional dishes, and collaborations with neighborhood suppliers.

Why not offer a rotating menu featuring local produce? Or host live music nights with local bands? These small touches create a community feel that turns one-time visitors into loyal regulars. It’s about offering more than a meal—give them a taste of your town’s unique flavor.

Hospitality trends 2025

Small upgrades, big rewards

You don’t need a huge budget or massive tech overhaul to stay on trend in 2025. A few smart upgrades—like mobile payments, modern POS systems, and local partnerships—can transform guest experiences and help your business thrive. The future of hospitality isn’t reserved for big players. For small to mid-sized businesses, 2025 is all about making meaningful, manageable changes that guests will love.

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