Your POS solution: a breath of fresh Air
In today's competitive market, having the right strategies can make all the difference. Here are five proven tactics that can improve your retail store. From adopting mobile POS systems to offering popular payment methods, rewarding loyal customers, using barcodes for efficiency, and more.
A 10-country (global) survey finds 78% of consumers regularly use retailers’ mobile apps and compare prices of products online while in-store shopping. Customers are already used to seeing — and using — mobile devices in stores. This shows that customers will easily get comfortable with a mobile POS system.
A mobile POS helps staff provide better service and allows customers to check out directly on the sales floor. Equipped with handheld devices such as tablets or smartphones, employees can scan or select products, and process payments, eliminating the need for customers to queue at traditional checkout counters.
A smart mobile POS also allows employees to walk around and be available to customers at any moment, everywhere. They can assist them to find the right product and process the payment there and then in a few simple steps.
The Global Payments Report by Worldpay shows us that digital wallets, like Apple and Google Pay, are the fastest growing payment method. A digital wallet stores payment cards (like Visa, Maestro, Mastercard), tickets, and loyalty cards. You can use this digital wallet to make payments or transfer funds, for example. To use a digital wallet on your phone, you need to confirm your identity by facial recognition, password or fingerprint.
In 2023, digital wallets accounted for 30% of global POS payments. This is expected to rise to almost half of the payments in 2027. Accepting these types of modern payment methods is essential for retailers and will boost your sales. Many entrepreneurs have expanded their retail business after the introduction of these payment methods.
unTill understands the importance of being flexible. That’s why unTill Payments lets you accept all modern payment methods, so you’re assured your customers can pay with a method they prefer.
Consumers revealed that they’re most motivated to opt for brand communications on their smartphones when offered discounts, loyalty rewards, and personalised offers tailored to their browsing behaviours, past purchases, and current location.
According to Harvard Business Review, customers prefer rewards programs that offer:
1. Cash value
2. Relevance
3. Choice
4. Aspirational value
5. Convenience.
Cash value can be measured in cash discounts or the value of a reward (the amount a customer would pay in cash for it). A cash discount on the other hand isn't as exciting as getting the latest smartphone or a designer bag as a reward. This is why many retail businesses opt for rewards with aspirational value. Harvard Business Review also notes that rewards can and do build customers’ loyalty.
There are many ways to be in touch with your customers and provide loyalty programs, but customer expectations are getting higher. They want more value, more points for purchases and better rewards. That’s why many brands are focussing on creating a better customer experience. This also includes looking for different loyalty programs and finding out what works best.
For example, tiered loyalty programs are gaining popularity and proving to be successful. In these programs, customers earn rewards based on their status or level. The more they spend or engage with the brand, the higher they move up the tiers. As customers reach higher levels, they receive better rewards and benefits.
People enjoy achieving status and getting better perks, which motivates them to climb the ranks. Tiers help build lasting bonds with brands. Joining a tiered program encourages long-term engagement, making members feel valued and accomplished as they progress, ensuring they don't want to lose their status.
To achieve fast and efficient checkout for your customers, consider using barcodes. With a barcode scanner, you can optimise the purchasing process, eliminating the need for your staff to press multiple buttons or switch between departments looking for a particular item.
With barcodes, there is hardly any chance for mistakes in identifying items because all products are clearly scanned and added to the purchase list. After scanning, all that’s left is to check out the clients - nothing more.
Now, you can serve and check out your customers quickly and confidently, knowing your POS is optimised for efficiency.
View our barcode blog here for more tips.
How do you attract customers to your shop? You can apply a number of strategies for this. First of all, it’s now more important than ever to create online visibility. By being active on social media and targeting the right audience, you can generate more traffic to your store. Create short Instagram reels or TikToks of your store or make an unboxing video, showing the very latest products that have arrived.
Are you opening a new store or does your shop exist for a X number of years? Then an in-store event can really boost your sales. This creates a unique shopping experience that promotes customer satisfaction and loyalty. Mood Media reports that 71% of consumers worldwide are now shopping in physical stores as frequently or even more frequently as they did before the pandemic. A physical store can really impact your overall sales.
49% of consumers have made an unplanned purchase due to a personalised recommendation. So, when all your store visitors come pouring in, it's good to train your team to encourage upselling and cross-selling. Provide useful suggestions that benefit the customer, otherwise, it may come across as too pushy. For example, does your customer need a tent for camping? Recommend matching tent accessories or a range of handy tools for camping such as a stove, camping furniture, and sleeping bag. The possibilities are endless for you and your team to achieve success together.
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We’ve gathered all the information you need, so you can quickly and easily find the answers you’re looking for.
We’ve gathered all the information you need, so you can quickly and easily find the answers you’re looking for.