The Global Payments Report by Worldpay shows us that digital wallets, like Apple and Google Pay, are the fastest growing payment method. A digital wallet stores payment cards (like Visa, Maestro, Mastercard), tickets, and loyalty cards. You can use this digital wallet to make payments or transfer funds, for example. To use a digital wallet on your phone, you need to confirm your identity by facial recognition, password or fingerprint. 

In 2023, digital wallets accounted for 30% of global POS payments. This is expected to rise to almost half of the payments in 2027. Accepting these types of modern payment methods is essential for retailers and will boost your sales. Many entrepreneurs have expanded their retail business after the introduction of these payment methods.

unTill understands the importance of being flexible. That’s why unTill Payments lets you accept all modern payment methods, so you’re assured your customers can pay with a method they prefer.

There are many ways to be in touch with your customers and provide loyalty programs, but customer expectations are getting higher. They want more value, more points for purchases and better rewards. That’s why many brands are focussing on creating a better customer experience. This also includes looking for different loyalty programs and finding out what works best.

For example, tiered loyalty programs are gaining popularity and proving to be successful. In these programs, customers earn rewards based on their status or level. The more they spend or engage with the brand, the higher they move up the tiers. As customers reach higher levels, they receive better rewards and benefits.

People enjoy achieving status and getting better perks, which motivates them to climb the ranks. Tiers help build lasting bonds with brands. Joining a tiered program encourages long-term engagement, making members feel valued and accomplished as they progress, ensuring they don't want to lose their status.

How do you attract customers to your shop? You can apply a number of strategies for this. First of all, it’s now more important than ever to create online visibility. By being active on social media and targeting the right audience, you can generate more traffic to your store. Create short Instagram reels or TikToks of your store or make an unboxing video, showing the very latest products that have arrived.

Are you opening a new store or does your shop exist for a X number of years? Then an in-store event can really boost your sales. This creates a unique shopping experience that promotes customer satisfaction and loyalty. Mood Media reports that 71% of consumers worldwide are now shopping in physical stores as frequently or even more frequently as they did before the pandemic. A physical store can really impact your overall sales.